The number one reason why you probably did not get the job is:
LACK OF PREPARATION!
As a Recruiter, one of the first few questions I usually ask a potential candidate is:
“What do you know about the position you are applying for?”
“What do you know about the company?”
“Why do you want to work for the company?”
The typical answers that I usually get are generic responses, such as:
“Well, I don’t know a lot about the position. Can you tell me more?”
“I hear that ...